We are GrabAI
Building a centralized AI platform to make digital transformation faster, simpler, and more affordable for businesses worldwide.
Our Story
GrabAI was born from something deeply personal. Growing up, I watched my father run a small business that struggled to modernise. He wanted to take his company online but faced the same roadblocks that thousands of small businesses still face today: too many tools, too many costs, and too little accessible technical support. That experience shaped my mission: to make advanced technology simple, affordable, and empowering for small businesses everywhere.
What started as a small idea with a small team at UWE Launch Space has grown into a UK-registered startup developing a centralized AI ecosystem for SMEs. We saw a clear problem: small businesses waste time and money managing multiple disconnected tools for websites, automation, analytics, and security.
GrabAI solves this by bringing everything together, from AI-powered website creation (GrabWeb) and form automation (ZeroForms) to workflow management (GrabWork) and upcoming tools for GrabSales (sales & analytics), GrabCRM (CRM), GrabPay (payments), and GrabSecurity (cybersecurity), all under one intelligent platform.
Our Mission & Vision
Our mission is to break down technical and financial barriers to innovation. By building a suite of intuitive, powerful, and interconnected AI products, we empower businesses of all sizes to innovate, automate, and scale with confidence.
What drives us is the vision of democratising technology for small businesses worldwide. We believe that advanced tools shouldn’t just belong to big corporations; they should empower local restaurants, entrepreneurs, freelancers, and small teams who form the backbone of every economy.
With GrabAI, we’re not just building products; we’re building confidence, opportunity, and growth for entrepreneurs who want to grow with technology, not struggle against it. Our long-term goal is to make AI-driven digital transformation affordable, ethical, and globally scalable, giving every business the same technological advantage.
Market Insight
Our early product testing through GrabWeb, ZeroForms, and GrabWork shows clear demand from SMEs, freelancers, and agencies who want to simplify digital operations and save costs.
Ultimately, we’ve learned that the market doesn’t just need more digital tools; it needs connected intelligence that helps small businesses work smarter, not harder. Our platform is more intuitive, inclusive, and aligned with how SMEs actually work, and it was proof that listening closely to customers builds technology people actually use and trust.
The Road Ahead
My long-term vision for GrabAI is to build a global ecosystem that redefines how businesses use technology, making AI-driven digital transformation accessible to every entrepreneur, regardless of size or technical background. Over the next five years, we aim to evolve GrabAI from a collection of intelligent tools into a fully connected platform that powers business automation, growth, and security for millions of SMEs worldwide.
In the UK, our goal is to become the leading AI partner for SMEs, helping to close the digital divide by offering enterprise-grade technology at small business costs. Globally, we plan to expand across regions like India, Malaysia, Singapore, Southeast Asia, and Europe, where digital adoption is accelerating but accessibility remains low.
Today
Today, as a UWE Launch Space incubatee, we’ve transformed that vision into working products, GrabWeb, ZeroForms, and GrabWork, and are now ready to scale it into a sustainable, secure, AI-first ecosystem.
This journey fulfills a lifelong vision: making advanced digital transformation truly accessible to every small business owner who dares to dream big, just like my father once did. At GrabAI, we’re not just developing products, we’re building confidence for the next generation of entrepreneurs.
Backed By
Proudly supported by industry leaders.
Our Team Culture
At GrabAI, we believe innovation thrives when people feel empowered to create, experiment, and collaborate. We’re a small, ambitious team building the future of AI for businesses. We’re a diverse, mission-driven team united by one goal: making advanced technology simple, accessible, and impactful for small businesses everywhere.
We move fast, learn continuously, and build with purpose. Whether it’s AI research, design, data, or cybersecurity, every team member contributes to shaping the future of AI-powered digital transformation.
We’re proudly an inclusive and equal opportunity workplace where every idea matters, growth is encouraged, and passion drives progress.
Our Core Values
The principles that guide our work and culture.
AI-Driven Innovation
We are relentlessly committed to innovation harnessing artificial intelligence to simplify complexity, empower creativity, and drive meaningful transformation for businesses of every size.
Global Collaboration
We believe in partnership over competition. From startups to enterprises, we collaborate transparently, sharing insights and building technology that grows stronger together.
Integrity & Trust
We build with accountability, data privacy, and ethical AI at the core. Every decision from design to deployment reflects our responsibility to users, clients, and communities worldwide.
Excellence & Security
From code to customer service, we uphold enterprise-grade uncompromising standards of performance, scalability, and security ensuring every GrabAI product is reliable, compliant, and ensuring our users can scale with confidence.
Empowered People
We believe great products come from great people. We foster an inclusive, creative, and supportive culture where every team member is trusted to take ownership, can innovate fearlessly, grow continuously, and make a global impact.
Customer-Centric
We co-create with our users and partners, listening first and building technology that solves real problems for small businesses globally.
Global Impact
We aim to close the digital divide by empowering SMEs worldwide with enterprise-class AI tools, helping local innovation thrive globally.
Our Locations
Strategically positioned to serve our clients.
Bristol, UK
Headquarters
Cardiff, Wales
Satellite Office
Hatfield, UK
Satellite Office
Meet the Team
The minds behind our mission.
Sundar
Founder & CEO
Sundar drives the company's vision and strategy. He leads the GrabAI ecosystem, focusing on product architecture, feature innovation, and user-centric design. Together with Sai Akash, he spearheads the company's AI and technology direction.
[email protected]Sai Akash
Cofounder & CTO
Akash runs the company's technology execution. He oversees the development of our AI-powered products and ensures engineering excellence. Together with Sundar, he spearheads the company's AI and technology direction.
[email protected]Savinaasri Arujunan
Marketing & Business Development Lead
Savinaa drives GrabAI’s strategic partnerships, go-to-market execution, and user growth. She leads efforts to build B2B relationships, implement multi-channel marketing strategies, and ensure GrabAI’s presence grows across key user segments.
[email protected]Jegadeeswer
Threat Intelligence & Vulnerability Management Lead
Jegadeeswer safeguards our digital assets by leading platform-wide security protocols, including threat modeling, vulnerability assessment, and infrastructure hardening. His work ensures our platform remains resilient, trusted, and compliant.
[email protected]Sahil Verma
Cybersecurity & Data Intelligence Lead
Sahil specializes in cybersecurity and data intelligence. With a background in telecommunications, he focuses on securing our infrastructure and leveraging data to mitigate threats.
[email protected]Anu Karthika
Cyber Risk & Compliance Lead
Anu ensures our products meet global security and privacy standards, managing risk and maintaining compliance across all jurisdictions.
[email protected]Mohanakrishnan
Data Infrastructure Lead
Mohan architects the scalable data infrastructure that powers our AI models and supports our entire product suite.
[email protected]Vikram
Senior AI Engineer
Vikram is a Senior AI Engineer specializing in API development, RESTful services, and Golang. He focuses on building robust and scalable backend systems for our AI products.
[email protected]Extended Team & Advisors
Guiding our strategy and growth.
Dinesh Rampalli
Technical Advisor (Infrastructure & Systems)
Founder & CEO of Roxonn, Dinesh provides expert guidance on our cloud infrastructure and systems architecture, helping us build for scale and reliability.
Harsh Sanmukh
Technical Business Strategy Advisor
Harsh guides our market strategy and business development efforts, identifying new opportunities and driving sustainable growth.